Back to blog

Reasons why business card printing is still vital

16 February 2017

In an increasingly digital world, it can be difficult to see how the humble business card fits into your marketing efforts. Yet having physical business cards is still vitally important. Here at Blue Ocean, we understand the vitality of business cards, and we know they’re not going away anytime soon.

Here are four reasons why business cards are still vital…

1. Amazingly effective direct marketing

Online marketing has the potential to attract a large number of leads and prospects, yet little can compare to personally shaking the hand of a new contact and swapping business cards. You can meet new contacts and potential new clients anytime, anywhere. We’re talking about real-world encounters, flesh and blood people you meet away from the computer. As long as you have your business cards to hand, you will never miss an opportunity. Keep a stash in your handbag, wallet, or pocket, and don’t be shy about handing them out.

2. First impressions count

When you meet someone new – a new professional contact, or a potential new client – it’s vital that you (and your business) make the best first impression possible. A sleek design and professional business card give the perfect first impression, while the card itself affords you the opportunity to showcase the nature of your brand. The more memorable the design, the more likely it is those contact details will be used.

3. Demonstrates professionalism and preparation

Nothing says ‘pro’ quite like a well-designed business card effortlessly handed out from a slick card holder. It says you’re professional and well prepared.

Compare this to the impression given while scrabbling around for a scrap of paper to write your email on in a scrawl so illegible they could never read it. Not that they’ll try after such a palaver.

4. The share factor

Business cards are physical objects that can be passed around. When you give out your card, give out two at a time; one for your new contact, and another for them to pass on to a friend. If you’ve designed the card well, they will happily do your marketing for you and pass that card on to a friend.


Ask the professionals

If you’re looking for business card printing services in Stevenage, then you’re in the right place. Here at Blue Ocean Printing we produce professional, cost effect and eye catching business cards that will drive business to your door. Contact us for a quote today or call 01438 90 70 70 and speak to one of our team, who will be happy to help.

  Back to blog