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What makes a great business card?

21 September 2016

Though people wrongfully dismiss print promotional materials as a thing of the past, no virtual alternative matches the longevity of print items. A business card is a particularly valuable tool to your brand, products and service: generally handed to those who have already expressed an interest, they allow you to make a lasting impression.

At Blue Ocean Printing, we allow you to print business cards that will benefit your business enormously, and great design is central to this. So, what makes a good business card?

A lasting impact

A great business card will make an impact from the off. Focus first on your existing logo; this should be at the forefront of the design. Keep the colours (try to stick to one or two) and typeface consistent with the logo, the brand and the message: don’t use fonts that seem inconsistent with what you do and what you provide. The aesthetics of your business will hopefully etch their way into the minds of your potential customers, and handing them a business card is a subtle yet effective means of getting this across.

Making a statement

You need to describe what you do, without cluttering your design or blabbering on. Keep it simple – a name, a one sentence description or a slogan. Clever writing is central to success here and you need to say a lot whilst writing very little – there is only 2 by 3.5 inches to deal with. A line or so is all that is needed for someone to remember you and your business, even something as simple as “Joe Clientpleaser: Business Card Consultant”.

Don’t forget the essentials!

Though the rest of the writing on the card needs to be kept succinct, ensure that the essentials are there for your recipient to use. Don’t forget name, address and contact details such as email address and phone numbers. They can be kept on the back for tidiness.

Talk to the Experts

With expert staff on hand to advise on the best solutions for your business marketing, Blue Ocean offer expert advice on graphic design in the Stevenage and London areas and can help you and your company reach more people in your local community. So if you need promotional design and printing in Stevenage or Hertfordshire, we have the expertise to design and print a whole range of marketing materials which will really make you stand out from the crowd.

Blue Ocean Printing has a range of options to suit any business, with many materials, formats and features available. Head to Blue Ocean Printing for all your business card printing needs.

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