Back to blog

The best way to market your product or service…

12 November 2020


The best way to market your product or service…

When it comes to being noticed, do you ever feel as though you are shouting at the top of your voice to be heard over a zillion other “shouty” people, trying to catch attention of your target audience?

Do you feel your voice of authority is lost amongst all the WHITE NOISE of digital marketing?

By adding printed literature to your marketing campaigns you’ll cut through all this noise. By sending a printed brochure, for example, you’ll rise above all the shouting hollering and hullabaloo to capture your customer’s undivided attention.

Imagine the impression you’ll make; your customer peacefully reading and digesting information about your product and service, calmly reading about who you are and what you stand for. Imagine capturing their attention for 3, 4, 5 or 10 minutes! Goodness me, just imagine that!

The printed word is at the height of its powers. It is precisely because of the deafening, ethereal, simulated world of Digital that print is so relevant today. It effectively communicates with your target audience. Print has authority. Print offers a tangible connection to the “real-world”

  • Behavioral science has proved the more sensory experiences we offer the reader: sight, sound, touch and smell, the stronger the emotional connection and the higher probability of behavior change: for example responding to your, Call to Action.
  • Royal Mail research found; 70% of people said, mail, rather than email, makes them feel valued and gives them a better impression of the company that sent it.

More engagement and responses will mean more conversions, sales and repeat business.

Maya Angelou, American poet and civil rights activist once said; I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

By sending printed marketing material proves to your audience you care and they are valued.

If you want to be heard and demonstrate how much you value your customers then please call Blue Ocean – 01438 907070

or email


  Back to blog