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What is Business Stationery and how can you use it to grow your business?

7 April 2016

Whilst serving a practical purpose, well-designed business stationery can also be used to enhance the perception of your brand. Additionally, it can be used for more practical purposes, such as a business card providing information about your business. Furthermore, business stationery can provide well needed functionality, an example being how compliment slips can be used to deliver messages and promotions.

The types of business stationery

There are a few types of business stationery, are here we will look at how the most common types can be used as part of your day-to-day business activities.

Compliment Slips

Businesses can use professionally printed compliment slips in a variety of ways. Firstly, a compliment slip that presents your brand in a positive way will serve as a visual reminder of your business and portray a professional image. Uses of a compliment slip could be…

  • As an enclosure of a delivered order, the slip can be used to send an additional message. For example, if your delivery was behind schedule, you could use the slip as an additional way of apologising for the inconvenience.
  • Discounts and offers can easily be distributed through compliment slips. This can promote products you want to increase sales. Additionally, by promoting offers, the business stationery can enhance customer loyalty, furthering your business aims.

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By using a letterhead printing service you will be able to create high quality correspondence that presents the details of your company in a way that positively reinforces your brand  values.

A printed letterhead conveys a professional approach and will usually include your logo, company name, address, phone number, website and email address.  Many businesses also include a strapline or slogan to reinforce your business credentials.

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Business Cards 

The last piece of business stationery in the list is the business card. As a direct marketing tool, a high quality printed business card is very effective in that they allow you to make a valuable business connection that can leave an impression, be it from the design of the card or the personality you convey when handing your card to someone.

To convey the right impression it’s important to use a professional business card printing service that can also help you with design. This will help ensure you promote your brand in a positive way at meetings and networking events. The design and text used on the card can also serve as a mini brochure that is easy for someone to keep and refer to afterwards.

In conclusion, a well designed business card printing run is a cost effective way of promoting you and your company and furthering the outreach and success of your company.

Why business stationery printing could be for you

We’ve covered the common uses for business stationery and discussed some of the benefits they can bring. So if you are interested in engaging the services of a professional design and print company, Blue Ocean has the experience, skills and printing facilities to help you make an impact.

You can call us on 01438 907070 or contact by submitting an enquiry.

We will be delighted to help you!

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