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Designing the perfect poster with psychology in mind

12 April 2017

We are bombarded with so much information on a daily basis that it can be hard to stand out from the crowd, but if you’re going to design a poster that’s exactly what you need to do. Your poster needs to be eye-catching and informative, and fulfil whatever objective you have set for it.

If you want to design the perfect poster, we have a few hints and tips to help you.


If in doubt, keep it simple. Two or three colours that work well together and don’t clash are preferable to a whole rainbow of colours that will look too busy. Don’t make your poster hard to read or tough on the eyes by using light colours on a dark background. Dark text on a light background is preferable. Also be mindful of those who are colour blind and struggle when distinguishing red from green by not putting those colours next to each other.


Use graphics to their full effect. Too much text on a poster can seem daunting, and graphics will often stick in the memory of the viewer. If it’s possible to represent text with a graphic, try it instead.

White space

Don’t cram too much information into the space you have. Make sure there is plenty of space around graphics and text to make it easy to read. This also makes it kinder on the eyes and helps viewers to understand the message you’re aiming to put across with your poster.


People generally find symmetrical objects more aesthetically pleasing than asymmetrical ones. The design will feel off if there are too many graphics in one portion of the poster rather than spread across it. Bear this in mind when designing your poster and try to keep the graphics and text balanced.

Your contact details

Don’t forget to include all the relevant contact details on your poster, such as your website, email address, or phone number.

Poster printing Stevenage

Above all, a professional looking poster is what you need to give the best impression of yourself and your business, so if you’re looking for poster printing in Stevenage, look no further than Blue Ocean Printing. Contact us for a quote today or call 01438 90 70 70 and speak to one of our team, who will be happy to help.

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