Using the power of poster printing to spread the word
A poster may feel like the uncool friend of digital communication, but there are many advantages of a cost-effective pin-up. Here are three ways you can use poster power to spread the word:
1. Pinpoint your location
It is easy to identify the right location for your printed posters. Find your target area and look for opportunities to advertise within that locality. It may include spaces such as public buildings, transport areas, cafes and bars. An attractive poster in the right position can attract many views. Creative graphics will really help your brand to stand out from the crowd. If you are advertising within the locality of your premises, the poster can act as a signpost to literally pull people in off the street!
2. Reach a captive audience
We have all spent time in a waiting room and digested every single poster on the wall. In a situation where people are forced to stand still, attention on wall displays is significantly increased. Although lacking in glamour, most service stations make full use of the back of toilet doors for this reason. Consider where your brand could reach a captive audience to boost the number of views on your printed posters. It is important to have a strong call to action because a phone number or web link is easily added to a mobile phone on the spot.
3. Support a multi-channel campaign
A poster doesn’t have to be the only element in a campaign, because they can also play a great supporting role. The more places the target audience sees your brand, the greater the chance of your campaign message getting through. If a campaign has been launched online, a poster can provide further details offline. Once a graphic has become synonymous with a campaign digitally, it can seem familiar when viewed again in print and can encourage action.
Contact the experts
Hopefully the above three points have convinced you that posters are worth the investment. For all your printing needs, including quality poster printing in Stevenage, contact us for a quote today or call 01438 90 70 70 and speak to one of our team, who will be happy to help.